Southaven RV was founded in 1994 and in 1998 Mark and Carlene Hixson purchased the Dealership that was located on Hwy 51 in Horn Lake. The business has steadily grown under the Hixson's ownership, and, after weathering a downturn due to the recent adverse economic conditions, the dealership has surpassed pre-recession level of business. This year Southaven RV will generate more than $40 million from sales of almost 900 units, making Southaven RV & Marine one of the largest RV and marine dealerships in the country. Always wondering why the business was named Southaven RV? In 2005 we opened up the new location at 5485 Pepper Chase Dr and now we are where we belong. Having operated 3 different locations at once, in 2009 we were forced to consolidate our facilities all into one. This was due to the economic conditions our country was in at the time. We also felt the burden of having to face some very difficult decisions. Unfortunately, we had to layoff some of our employees and tighten up on our expenses. I think we have all learned some very important lessons on running our business and our family finances. With God on our side, we have been blessed beyond measure. We were able to move all of the inventory from some of our manufacturers that had filed bankruptcy and were able to survive. Today, we have been able to surpass a pre- recession level of business. This is all due to Customers like yourselves. Any dealership is only as good as its reputation. Customer referrals and word of mouth can do as much to help a business grow as the most effective advertising campaign. In this respect, Southaven RV is in great shape. "We go the extra mile to take care of our customers" There is no more prouder moment than to see a customer bring another customer in and brag about how well they've been treated by Southaven. "We see moms and dads bringing a son or daughter in, and in some cases a grandson or granddaughter. As an owner, that's the way you want your business to run."-Mark Hixson A leading force behind RV ownership's upswing is the enormous baby boomer generation, supported by strong ownership gains among both younger and older buyers. In fact, high RV ownership rates now extend across a 40-year span from age 35-to-75. It's clear that the siren call of the open road and the sense of adventure that comes with it has broad appeal. To keep up with the growing demand the dealership has made a major effort to change with the changing times. The main thing is that Southaven cannot run business today like we did ten years ago, five years ago, or even last year. It's almost gotten to where you can't run it like you did yesterday. Southaven RV has to be more fluid in how we act and react. That entails bringing electronics into the business more and more, being willing to accept the cultural change of the Internet, and providing tools for our employees to be able to do their jobs better. Mark Hixson primary goad for Southaven RV : "We want to provide each and every one of our customers with that wow factor. Whether it be parts, service or sales, we're here to provide you with an exceptional travel experience!"